IN44 Capital

IN44 Capital specializes in identifying and supporting early-stage ventures that target unexplored opportunities within the B2B technology landscape. The firm strategically positions itself to back companies that either challenge established market segments through innovative approaches or pioneer entirely new market territories with significant growth potential. Their investment thesis centers on recognizing technological disruption before mainstream adoption, allowing them to capitalize on emerging trends ahead of larger investment firms.

As an early-stage investor, IN44 Capital provides financial backing ranging from $50,000 to $200,000 per startup, typically entering as one of the first institutional investors. Beyond capital injection, the firm offers comprehensive support designed to navigate the critical early growth phases that often determine a startup's trajectory. Their hands-on approach includes strategic mentorship, operational guidance, and access to their extensive network of industry connections, all aimed at helping portfolio companies achieve the significant milestone of $1 million in Annual Recurring Revenue (ARR).

The investment team at IN44 Capital brings decades of combined experience in technology entrepreneurship, venture capital, and corporate innovation. Their expertise spans various B2B sectors including enterprise software, SaaS platforms, AI applications, and specialized industry solutions. This background enables them to provide value-added insights beyond typical investor involvement, offering founders practical advice on product development, go-to-market strategies, team building, and subsequent fundraising efforts. The firm maintains a selective portfolio approach, allowing them to dedicate significant attention to each investment.

IN44 Capital fosters an approachable culture that encourages entrepreneurs to initiate conversations through informal meetings, whether in-person or virtual "digital tea sessions." This accessible approach reflects their commitment to building genuine relationships with founders before formal investment discussions. They particularly value startups demonstrating innovative problem-solving in underserved market segments, strong technical foundations, and founding teams with complementary skill sets. Their investment process emphasizes understanding both the market opportunity and the founding team's capacity to execute their vision effectively.