Sure Ventures

AI Verified

Location

United Kingdom


Investor type

Venture Capital


Current investment status

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Website

https://www.sureventuresplc.com/


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Company address

United Kingdom, London


Founding year

2017


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Criteria Requirements Match
Regions North America, Northern Europe, Western Europe
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Stage Seed, Series A
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Company description

Sure Ventures provides a distinctive publicly-traded investment vehicle designed to give shareholders diversified access to emerging technology startups. The firm specializes in early-stage companies with significant growth potential, particularly those developing software-driven solutions in rapidly expanding sectors. Their strategic focus encompasses three primary technology domains: Augmented and Virtual Reality (AR/VR), Internet of Things (IoT), and Financial Technology (FinTech), which they have identified as markets with exceptional growth trajectories and transformative potential across multiple industries.

The investment team at Sure Ventures brings extensive experience in identifying promising technology ventures before they reach mainstream recognition. Their approach combines rigorous technical assessment with commercial viability analysis to select portfolio companies positioned for substantial growth. By leveraging their specialized knowledge in disruptive technology ecosystems, the firm aims to secure early positions in companies developing next-generation platforms, tools, and applications that address evolving market demands and consumer behaviors.

Sure Ventures typically engages with companies at seed and Series A funding stages, providing not only capital but also strategic guidance to accelerate growth trajectories. Their portfolio reflects a balanced approach to risk management through careful diversification across their focus sectors while maintaining sufficient concentration to generate meaningful returns. The firm has established a network of technology partners, industry experts, and co-investors that enhances their deal flow quality and provides portfolio companies with valuable resources beyond financial investment.

What distinguishes Sure Ventures in the investment landscape is their public market structure, which offers investors liquidity advantages not typically available in traditional venture capital funds. This approach democratizes access to early-stage technology investments, previously limited to institutional investors and high-net-worth individuals. The firm maintains a disciplined investment philosophy centered on identifying technologies with clear paths to commercialization, strong intellectual property positions, and capable management teams who can execute effectively in competitive markets. Their thesis-driven strategy positions them to capitalize on the convergence of digital transformation trends reshaping global industries.

Highlights

Focuses on AR/VR, IoT and FinTech technology sectors
Provides diversified exposure to early-stage tech companies

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Frequently asked questions

Where is Sure Ventures located?

Sure Ventures maintains its global headquarters in United Kingdom, serving as the strategic center for its operations. The company's primary corporate offices are located at United Kingdom, London.

What investment stages Sure Ventures focuses on?

Sure Ventures focuses its investment activities on companies operating in the following stages: Seed, Series A. Sure Ventures provides strategic capital and expertise to support promising businesses at these critical phases of development.

Where does Sure Ventures invest?

Sure Ventures maintains a strategic global investment presence, actively seeking opportunities across the following key regions: North America, Northern Europe, Western Europe.

When was Sure Ventures founded?

Sure Ventures was established in 2017, marking the beginning of its journey as an investment firm.

What kind of investment firm is Sure Ventures?

Sure Ventures is the following type of investment firm: Venture Capital. The organization provides capital and strategic support to entrepreneurs and growing companies.