Mercuri

Mercuri operates as a specialized venture capital fund in the United Kingdom, focusing exclusively on media and entertainment technology investments. The firm partners with exceptional entrepreneurs developing technology-enabled solutions that address both enterprise needs and evolving consumer digital lifestyles. With a strategic approach to leading funding rounds, Mercuri positions itself at the critical intersection where technology converges with media and entertainment ecosystems, identifying startups poised for significant impact in these rapidly transforming industries.

Currently deploying their second fund—their first with multiple limited partners—Mercuri has established a focused investment framework targeting four key pillars of the digital content landscape: creation, distribution, consumption, and monetization of both content and data. This structured approach allows the firm to identify high-potential B2B startups that enhance professional and personal communication and engagement. With plans to make approximately six new investments annually, the fund maintains a selective yet consistent deal flow that enables meaningful involvement with each portfolio company.

Beyond financial returns, Mercuri demonstrates commitment to responsible investing as a certified B Corporation and co-founder of VentureESG, an initiative promoting environmental, social, and governance considerations in venture capital. The firm prioritizes investments in companies that align with its core values, particularly those demonstrating robust data governance and ethical AI development practices. This dual focus on financial performance and responsible innovation positions Mercuri as a forward-thinking investor in the UK's technology ecosystem.

Mercuri's portfolio reflects its specialized investment thesis, featuring companies that leverage technology to transform media and entertainment experiences. Potential founders seeking investment can review the firm's existing investments at www.mercuri.vc/portfolio to understand their strategic focus areas and investment patterns. The fund actively welcomes pitches from innovative startups that align with their investment criteria, encouraging entrepreneurs to connect directly through their pitch@mercuri.vc channel. This accessibility demonstrates Mercuri's commitment to discovering and nurturing the next generation of media and entertainment technology leaders.