Sweet Capital

Sweet Capital represents a specialized early-stage technology investment fund founded by the entrepreneurial team behind King.com, creators of the globally successful Candy Crush franchise. Following King's landmark $5.9 billion acquisition by Activision Blizzard in 2015 (which was subsequently acquired by Microsoft), these seasoned founders transitioned their expertise from game development to venture capital. Their firsthand experience scaling a technology startup to a multi-billion dollar exit provides them with unique insights into the challenges and opportunities facing emerging tech companies.

The fund focuses on identifying and supporting exceptional founding teams across both the United States and European technology ecosystems. Sweet Capital's investment strategy spans the critical early funding stages from Pre-Seed through Series A, providing capital during the formative phases when startups are establishing product-market fit and beginning to scale. This stage-specific approach allows them to leverage their operational expertise during the periods of company development where founder guidance can be most impactful.

Drawing from their background in building consumer-facing digital products with massive user engagement, Sweet Capital's partners bring valuable perspective on product development, user acquisition, and monetization strategies. Their investment thesis typically favors technology companies with potential for strong user growth, innovative business models, and scalable operations. The fund's portfolio reflects a diverse range of technology sectors, though they maintain particular interest in areas where their King.com experience provides strategic advantages in evaluation and post-investment support.

Beyond financial investment, Sweet Capital offers portfolio companies access to their extensive network within the gaming, technology, and entertainment industries. Their unique position as entrepreneurs-turned-investors enables them to provide founder-friendly guidance based on real-world experience scaling a technology business from startup through to major acquisition. This founder-centric approach to venture capital, combined with their transatlantic investment focus, positions Sweet Capital as a distinctive player in the early-stage funding landscape for ambitious technology startups seeking both capital and strategic partnership.